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A PR Professional’s Best Friend: HARO

Newspaper layoffs; One reporter on three beats; The journalism landscape has changed and the practice of public relations has to change with it. These days getting a lead story comes down to...

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Supporting a good cause can increase loyal customers

Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets. When consumers are presented with...

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Increase Your Chances of Media Exposure Success

Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or...

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5 ways PR Professionals can (and should) use Twitter’s Vine App

We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media. A lot of the social media...

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Will the Hashtag Enhance Facebook Marketing?

Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future.  Earlier this year, Facebook CEO Mark Zuckerberg...

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Get the Most From Your Next Twitter Chat

The “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted...

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Disney Bends to Social Media Grassroots Opposition

Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort...

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Are Your Releases Positioned to Reach Your Target Audience?

What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning...

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The Common Crisis: Every Word Matters

The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those...

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AP Stylebook – The Only Constant is Change

Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press...

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