A PR Professional’s Best Friend: HARO
Newspaper layoffs; One reporter on three beats; The journalism landscape has changed and the practice of public relations has to change with it. These days getting a lead story comes down to...
View ArticleSupporting a good cause can increase loyal customers
Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets. When consumers are presented with...
View ArticleIncrease Your Chances of Media Exposure Success
Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or...
View Article5 ways PR Professionals can (and should) use Twitter’s Vine App
We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media. A lot of the social media...
View ArticleWill the Hashtag Enhance Facebook Marketing?
Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg...
View ArticleGet the Most From Your Next Twitter Chat
The “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted...
View ArticleDisney Bends to Social Media Grassroots Opposition
Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort...
View ArticleAre Your Releases Positioned to Reach Your Target Audience?
What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning...
View ArticleThe Common Crisis: Every Word Matters
The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those...
View ArticleAP Stylebook – The Only Constant is Change
Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press...
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